在 “第一届国际儒商论坛” 马中企业家圆桌论坛上，本集团创办人兼执行主席拿督林绅文教授博士，以 “儒商精神：赢向永续，定义未来” 为主题，分享晨旭之美集团如何贯彻以人为本、义以生利、利以丰民、诚实守信、勇于创新的五大儒商核心价值，推动企业永续发展。
他以 “乱中求静，静中求慧” 勉励企业，通过科研创新与多元产品推动良性竞争，助力行业繁荣。现场气氛热烈，参与者收获满满。
At the Inaugural International Confucianism & Entrepreneurship Forum, Prof. Dato’ Dr. Lim Sin Boon, Founder and Executive Chairman of our Group, delivered a talk on “Confucian Business Values: Sustainability for the Future”.
He shared how GoodMorning Group embodies the core principles of Confucian Business Philosophy—people-oriented practices, righteousness-driven profits, benefiting society, integrity, and innovation—to drive sustainable growth.
With the motto “finding calm in chaos and wisdom in calm”, he encouraged businesses to leverage R&D and diversified products to foster healthy competition and industry prosperity. The lively discussion provided participants with invaluable insights!
