KUALA LUMPUR – Amid rising health consciousness locally and globally, GoodMorning Group, a leading name in biotechnology and nutrition, today unveiled its latest breakthrough: the enhanced GSure formula along with a new line of functional nutrition products. This launch marks a significant milestone in GoodMorning’s mission to deliver scientifically backed; plant-based nutrition solutions tailored to contemporary wellness needs.
The unveiling was held under the inspiring theme, “Redefining the Future: Unlock the Power of Medicinal Mushrooms,” and coincided with Parents’ Day celebrations, emphasizing the heartfelt message “Love You Forever.” The event will continue from 4 to 8 June 2025 at Sunway Velocity Mall (V Boulevard, Level 1), offering visitors a chance to engage with GoodMorning’s innovative products and wellness initiatives.
GSure Enhanced with NevVPro®: Powering Functional Health
At the core of the launch is the GSure Enhanced Formula, now fortified with NevVPro®, a proprietary bioprocessed premix developed by GoodMorning Group. This advanced formulation includes medicinal mushrooms and yeast-derived beta-glucan, delivering a plant-based nutrition option enhanced with biotechnology.
NevVPro® consists of:
NevGro® (Lion’s Mane Mushroom extract)
RespiRemè® (Pure powder of Tiger Milk Mushroom)
OriCidum® (Pure powder of Reishi Mushroom)
Yeast Beta Glucan
The GSure formula continues to deliver a high-protein, high-calcium, high dietary fiber nutritional profile with 28 essential vitamins and minerals, and remains 100% plant-based, lactose-free, and gluten-free ideal for vegetarians, those with lactose intolerance, or anyone seeking a wholesome dairy alternative.
New Product Line Addresses Diverse Health Concerns
In addition to the enhanced GSure, GoodMorning unveiled four new functional products designed to support holistic health. These innovations reflect the brand’s commitment to addressing diverse wellness needs through science-driven, plant-based solutions.
NevG Tablets – A supplement formulated with a synergistic blend of three scientifically studied medicinal mushroom extracts: NevGro® (Lion’s Mane), RespiRemè® (Tiger Milk Mushroom) and OriCidum® (Reishi)
TMM Ezzence – Essence of Mixed Mushrooms crafted from a premium selection of mushrooms, including Tiger Milk Mushroom, White Oyster Mushroom, Agaricus Blazei Mushroom, and Black Jelly Mushroom.
LMM Ezzence – Essence of Mixed Mushrooms with Lion’s Mane Mushroom combines a premium selection of mushrooms—including Lion’s Mane Mushroom, White Oyster Mushroom, Agaricus Blazei Mushroom, and Black Jelly Mushroom.
MyVPro RTD – A mixed berry fruit juice powered by the proprietary MyVPro™, which combines award-winning ingredients—Respireme® (Tiger Milk Mushroom), OriMili® (Cordyceps militaris), and Palm Tocotrienol, a high-potency Vitamin E with strong antioxidant benefits. It contains no added sugar or artificial coloring.
Speaking at the event, George Lee Kok Gee, GoodMorning Group’s Senior National Sales Manager (Downstream), highlighted the significance of these product innovations in advancing the company’s mission.
“The enhanced GSure formula and new functional products represent a major leap forward in redefining wellness. By unlocking the potential of medicinal mushrooms through cutting-edge biotechnology, we are meeting Malaysian and global evolving health needs while strengthening our position in the nutrition market,” he said.
Research-Backed Innovation and Global Recognition
At the forefront of health innovation, NevGro®, a key component of NevVPro® and NevG, is supported by over 20 years of rigorous research. This foundation has led to 11 prestigious international invention & innovation awards and 23 international scientific publications.
NevG tablet, developed through more than 3 years of dedicated research, has received 5 international invention & innovation awards and been featured in the journal Neuroscience Research Notes, showcasing the potential of Lion’s Mane Mushroom in the field of cognitive and brain health.
Other research-driven products include RespiReme®, with over 2 years of research, has secured 2 international invention & innovation and 2 international scientific publications and OriMili®, also backed by more than 2 years of research, has earned 6 international invention & innovation awards and 1 international scientific publication.
Traditional Wisdom Meets Modern Biotechnology
Today, GoodMorning is at the forefront of harnessing medicinal mushrooms through cutting-edge biotechnology, transforming these powerful botanicals into innovative functional food and beverage products that cater to modern wellness needs.
Lion’s Mane Mushroom has long been valued for its potential to support memory, focus, and cognitive health. Scientific research continues to explore its positive effects on the nervous system, making it a vital component in GoodMorning’s brain health formulations.
Tiger Milk Mushroom is renowned in traditional medicine for its role in supporting respiratory balance. GoodMorning’s proprietary extracts bring this rare mushroom’s benefits into everyday nutrition, addressing respiratory health with natural efficacy.
Reishi Mushroom is celebrated for its adaptogenic properties, supporting heart health, stress relief, and liver detoxification. By integrating Reishi into its products, GoodMorning offers consumers a botanical ally for comprehensive wellness and overall well-being.
“These medicinal mushrooms inspire GoodMorning’s product innovations, offering plant-based, science-backed solutions that support a healthy lifestyle,” said George Lee.
“Through advanced bioprocessing and formulation, we unlock their natural power—making the benefits of these mushrooms accessible through convenient, functional food and beverage products for daily use.”
Strategic Partnership with Sunway Multicare Pharmacy
GoodMorning also announced a strategic partnership with Sunway Multicare Pharmacy to co-launch GTSure, a digestive health beverage formulated with Gastro-AD® (probiotic fermented soy), RespiRemè®, CaHMB, and 28 essential nutrients.
Formalized through a signed Memorandum of Cooperation (MoC), this collaboration marks a significant step in GoodMorning’s midstream expansion, reinforcing its commitment to delivering accessible, science-driven nutritional solutions that meet diverse health needs.
Ricky Lim Li Qi, General Manager of Sunway Multicare Pharmacy, stated that the partnership with GoodMorning underscores their shared mission to bring science-backed functional nutrition into everyday life.
Introducing Coffee+ Functional Beverages
In addition, the company previewed its upcoming Coffee+ functional beverage line, developed in collaboration with one of the Malaysia most iconic coffee brand, Kluang Coffee. The initial variant features Tiger Milk Mushroom and is available in Strong (2-in-1) and Classic (3-in-1) formats, with plans to introduce other variants infused with Lion’s Mane and Reishi.
The event invites families to participate in interactive wellness activities, including a “Say it with Love” message wall and lucky draws, encouraging visitors to express their love for parents and embrace healthier nutrition habits.
GoodMorning’s senior leadership team, including Group Founder and Executive Chairman Professor Dato’ Dr. Lim Sin Boon, Group Chief Executive Officer Professor Dr. Charles Cheng Fang Chin, Group Chief Commercial Officer Lee Eng Kwan, Group Chief Operating Officer Jordan Fong Yau Chung, Group Chief Scientific Officer Peggy Cheng Poh Guat, Group Financial Controller Hobart Chan Chien Hui and Group Senior National Sales Manager (Up & Midstream) Agnes Tey Lee Meng attended the launch to reaffirm the company’s commitment to innovation and health.
Reported by: Paparazzi 360, 08.07.2025
Full Article: https://paparazzi.com.my/goodmorning-unveils-gsure-enhanced-formula-pioneering-a-new-era-of-wellness/
