Chairman's Corner
Professor Dato’ Dr. Lim Sin Boon
Chairman & Founder
Professor Dato’ Dr. Lim Sin Boon
Y.Bhg. Dato’ Dr. Lim Sin Boon
Prof. Dato’ Dr. Lim Sin Boon founded GoodMorning Global Sdn Bhd in 2008, transforming it from Malaysia’s No.1 multi-grain beverage brand into a leading biotechnology company specializing in bio-processed nutraceuticals, health and wellness solutions, and plant-based food products.
With over 20 years of experience as a strategist and entrepreneur, Prof. Dato’ Dr. Lim is a visionary leader, constantly pushing boundaries and pioneering innovations in the industry. He firmly believes:
“The only constant law in the world is change.”
Renowned for his forward-thinking approach, Prof. Dato’ Dr. Lim has redefined industry standards and set multiple national records. He is not only a trailblazer in business but also a mentor who openly shares his insights with peers and aspiring entrepreneurs, believing that:
“The only secret to success is that there is no secret.”
Since its inception, GoodMorning Global has embodied his name—symbolizing the rising sun—radiating positivity, innovation, and a commitment to truth, kindness, and beauty. Under his leadership, the company continues to break new ground and set remarkable milestones in Malaysia’s business landscape.
Record-Breaking Achievements
Prof. Dato’ Dr. Lim has led GoodMorning Global to numerous record-setting accomplishments, including:
● Highest Funds Raised – RM 20 million in a single-round Equity Crowdfunding Campaign (2023)
● Most Investors – 1,046 investors in a single-round Equity Crowdfunding Campaign (2023)
● Product Innovation – Launched WonderMeat, the first dry-mix complete nutrition plant-based meat (2023)
● Market Leadership – Produced Malaysia’s largest multi-grain-based product (2019)
Awards & Recognitions
Under his leadership, GoodMorning Group has received numerous prestigious awards, including:
● 2024 – Nanyang Malaysia-China Superb Brand Award – Biotechnology
● 2024 – Sin Chew Daily Notable Brands and Businesses Recognition
● 2019 – Hokkien Sustainable Award – The Golden Brick Award
● 2018 – Nanyang Superb Brand Award
● 2018 – Sin Chew Business Excellence Award – Product Excellence Award
● 2015-2016 – The BrandLaureate SMEs Brand Leadership Award
● 2015 – SME 100 Award
Commitment to Social Responsibility
Beyond business success, Prof. Dato’ Dr. Lim is deeply committed to philanthropy and community service. His key contributions and involvement include:
● President of Malaysia Lim Chamber of Commerce.
● President of Gabungan Persatuan Hokkien Shah Alam, Selangor.
● President of Persatuan Lim Daerah Kluang, Johor.
● Chairman of WeCare Special Needs Children Center, Kluang.
● Vice Selangor State President of St. John Ambulance Malaysia.
Honorary Titles & Academic Distinctions
● 2012 – Darjah Kebesaran Mahkota Pahang, Dato’ship
● 2020 – Doctor of Philosophy (Social Services), Southwest State University
● 2024 – Professor, Wilmington Metropolitan University
Prof. Dato’ Dr. Lim Sin Boon continues to lead GoodMorning Group with an unwavering commitment to innovation, sustainability, and the betterment of society. His vision and leadership are shaping the future of biotechnology, redefining health and wellness for generations to come.
Y.Bhg. Dato’ Dr. Lim Sin Boon (Dato’) is the Founder and Chief Executive Officer of GoodMorning Global since 2008, a multi-grain based manufacturing and trading company. Dato’ has more than 20 years of experience as a marketer and entrepreneur.
Title: Dato’ awarded “Darjah Indera Mahkota Pahang” by KDYMM Sultan Pahang on 18 October 2013.
Education: Dato’ obtained a Honorary Doctorate (Honoris Causa) of Humanities degree from Southwest State University on 1st of October 2020. He is also an avid believer in personal and social responsibility. He is an Area President in St. John Ambulans Malaysia, President of Kiwanis Club of Kluang and Honorary Advisor of Persatuan Bekas Penuntut SJK(C) Pa Yai.
Dato’ was also a winner of Asia Pacific Top Chief Executive Officer Award in year 2009, and also a “Leader of Health Food Industry” by The Malaysia Book of Records in year 2016.
Dato’ does not presently hold any other directorship in public companies and listed corporations.
Current Position and awards in NGO
1) St John Ambulans Malaysia, Kawasan Pantai Selangor Position The Vice President of St John Ambulans Malaysia, Kawasan Pantai Selangor 2010-2014 The Deputy President of St John Ambulans Kawasan Pantai Selangor 2014 In recognition for his service to St John, Dato Dr. Lim Sin Boon was awarded the following:
i) In-house Award Grade 4 in 2012 Grade 2 in 2015
ii) International Award Her Majesty the Queen, the Sovereign Head of the Most Venerable Order of the Hospital of St John of Jerusalem sanctioned Dato’ Dr. Lim Sin Boon as a Serving Brother S.B.St.J, in 2015
2) Kiwanis The President of Kiwanis Club of Kluang 2015-2016
3) Schools Honorary Advisor For the past few years, he has been graciously sponsoring the school activities and school learning facilities. In appreciation to his selfless contribution, he is appointed as the honorary advisor of the following schools: i) SJK ©Pa Yai, Kluang ii) Chong Hwa High School, Kluang
Discover the Mysteries and Myths of
Grain Legends of the World!
Unveil the captivating stories behind the grains that have shaped civilizations with Y.Bhg. Dato’ Dr. Lim Sin Boo’s comprehensive eBook. From ancient myths to modern significance, explore the rich tapestry of grain legends that have sustained and nurtured humanity throughout history.
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